{"id":3277,"date":"2019-09-01T17:06:26","date_gmt":"2019-09-01T15:06:26","guid":{"rendered":"https:\/\/www.fepagroup.com\/uncategorized\/sandra-in-prima-linea-per-la-campagna-le-4-000-facce-di-melinda\/"},"modified":"2021-05-17T14:39:12","modified_gmt":"2021-05-17T12:39:12","slug":"sandra-at-the-forefront-of-the-4000-faces-of-melinda-campaign","status":"publish","type":"post","link":"https:\/\/www.fepagroup.com\/en\/special-projects\/sandra-at-the-forefront-of-the-4000-faces-of-melinda-campaign\/","title":{"rendered":"Sandra at the forefront of the &#8220;4,000 faces of Melinda&#8221; campaign"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hg7hd-c8dd266316e05beaca147206cf0de836\">\n.flex_column.av-2hg7hd-c8dd266316e05beaca147206cf0de836{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2hg7hd-c8dd266316e05beaca147206cf0de836 av_three_fourth  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '     ><p><section  class='av_textblock_section av-kf3zs1wq-e4f05d335aa6f79e83cb332d937d62a5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"divisore-contatti\">\/<\/span>NEWS<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfgxzong-8311bc41283e4c1e0a841037b5aa7aff\">\n#top .hr.hr-invisible.av-kfgxzong-8311bc41283e4c1e0a841037b5aa7aff{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kfgxzong-8311bc41283e4c1e0a841037b5aa7aff hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kfgy06bb-da67ff03505ad3d0c05d53c4d8b70632'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Sandra at the forefront of the &#8220;4,000 faces of Melinda&#8221; campaign<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kfgy06bb-da67ff03505ad3d0c05d53c4d8b70632'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>01-09-2019<br \/>\nCategory: Special Projects<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bsrwk-db8bd3fe31472eb2669c59aada75aaf6\">\n.avia-section.av-bsrwk-db8bd3fe31472eb2669c59aada75aaf6{\nbackground-color:#f3f6f9;\nbackground-image:unset;\n}\n<\/style>\n<div id='box1-home'  class='avia-section av-bsrwk-db8bd3fe31472eb2669c59aada75aaf6 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_three_fourth  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3277'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6zalue-52309110d5fde094f6d4f5841e7e2597\">\n#top .hr.hr-invisible.av-kf6zalue-52309110d5fde094f6d4f5841e7e2597{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kf6zalue-52309110d5fde094f6d4f5841e7e2597 hr-invisible  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-79k63-01c7bb1e9a41783e4bbc56dc2c172d0a sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79k63-01c7bb1e9a41783e4bbc56dc2c172d0a\">\n.flex_column.av-79k63-01c7bb1e9a41783e4bbc56dc2c172d0a{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-79k63-01c7bb1e9a41783e4bbc56dc2c172d0a av_one_third  avia-builder-el-7  el_after_av_hr  el_before_av_two_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right av-zero-column-padding '     ><section  class='av_textblock_section av-kfgy06bb-da67ff03505ad3d0c05d53c4d8b70632'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1.jpg\" class=\"wp-image-3279 avia-img-lazy-loading-3279 attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Fepa  - Immagine - News - Melinda\" srcset=\"https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1.jpg 1200w, https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1-300x200.jpg 300w, https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1-1030x687.jpg 1030w, https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1-768x512.jpg 768w, https:\/\/www.fepagroup.com\/wp-content\/uploads\/2020\/09\/4000-facce-di-melinda-1-705x470.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o2r0-2cd4ac2904c8439b013f0e99e86c11a7\">\n.flex_column.av-o2r0-2cd4ac2904c8439b013f0e99e86c11a7{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-o2r0-2cd4ac2904c8439b013f0e99e86c11a7 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6tfozx-c50e1d1ca0dfd0feab45d7d4aec95491\">\n.avia-section.av-kf6tfozx-c50e1d1ca0dfd0feab45d7d4aec95491{\nbackground-color:#f3f6f9;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kf6tfozx-c50e1d1ca0dfd0feab45d7d4aec95491 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_hr  sezione-menu-indice-sovrapposta avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3277'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79k63-1016d41d1b82d508cec4c159ff54019f\">\n.flex_column.av-79k63-1016d41d1b82d508cec4c159ff54019f{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:30px 30px 0px 30px;\n}\n<\/style>\n<div class='flex_column av-79k63-1016d41d1b82d508cec4c159ff54019f av_one_third  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first no_margin flex_column_div '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-79k63-08b0bac51cbeed1634c0c48812842a0d\">\n.flex_column.av-79k63-08b0bac51cbeed1634c0c48812842a0d{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-79k63-08b0bac51cbeed1634c0c48812842a0d av_three_fifth  avia-builder-el-12  el_after_av_one_third  avia-builder-el-last  colonna-1-pagina-interna no_margin flex_column_div av-animated-generic bottom-to-top av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf408v99-b1144233fecd08e6a47ee0cd5b7ff06e\">\n#top .av_textblock_section.av-kf408v99-b1144233fecd08e6a47ee0cd5b7ff06e .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-kf408v99-b1144233fecd08e6a47ee0cd5b7ff06e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We are proud to have collaborated in the creation of the packaging for the promotional campaign &#8220;<strong>4.000 faces of Melinda<\/strong>&#8220;: 4.000 fruit growers of the Consortium of Val di Non who have given their availability, 1.000 shots of the faces and all accompanied by a different phrase.<\/p>\n<p>&#8220;From the moment the people from Melinda told us about the project, I knew how extraordinary it was. &#8211; says<strong> Fausto Ferretti<\/strong>, <strong>Managing Director of Sandra Spa<\/strong> &#8211; Giving each package a face is a <strong>brilliant idea<\/strong>. I can only imagine how stimulating and exciting it would be for every fruit grower to be able to see himself or herself at the point of sale. To realise this project in an industrial way has been a <strong>huge task<\/strong>. I think the reproduction of images combined with so many slogans had never been done before. It was an experience that challenged the whole chain: <strong>Melinda<\/strong>, our entire organisation and our technology suppliers, with a special mention to <strong>Barber\u00e1n s.a.<\/strong> for its support on the software component of the variable data. This was an extraordinary example of teamwork that achieved a splendid result in record time.<\/p>\n<p>Our technical team was able to manage the <strong>complexity of the variable data<\/strong>, the <strong>excellent level of print definition<\/strong>, the refinement of <strong>colour rendering<\/strong> while maintaining excellent productivity.<\/p>\n<p><strong>A highly innovative printing platform was used<\/strong>, with single-pass post-print digital technology, capable of working in hexachrome (Cyan, Magenta, Yellow, Black, Orange and Violet) and able to create ever-changing graphics from a database of 1,000 records (one fixed base and three variables).<\/p>\n<p>In a very short time, about <strong>1 million packaging items<\/strong> were produced in total respect for the environment and all safety regulations, as the packages are completely recyclable in the paper chain and suitable for contact with foodstuffs.<\/p>\n<p>This initiative is an <strong>expression of our identity<\/strong>: customer orientation, innovation and high technology, experience, know-how and maximum productivity.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfgz7rfr-af36ee1244bab39bfd0aff3dbb833f36\">\n#top .hr.hr-invisible.av-kfgz7rfr-af36ee1244bab39bfd0aff3dbb833f36{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfgz7rfr-af36ee1244bab39bfd0aff3dbb833f36 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_social_share '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-316xwh-e8d8ac8bc8a6a4bf7a4ae04281f96c55 av-social-sharing-box-default  avia-builder-el-15  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link 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