There are projects that we immediately feel connected to and choose to support because they embody values we strongly believe in: sharing, sustainability and care for the community.

This is why we are supporting “Il Ricircolo dei Giochi – Edizione 2026”, an initiative launched by two enterprising mothers with a simple yet meaningful goal: to give unused toys a new lease of life by putting them back into circulation and turning them into an opportunity for other children.

This is the essence of the Giocamico project.

Our employees also had the opportunity to actively take part in the initiative by collecting and bringing to the company toys they no longer used.

The collected toys will be cleaned, refurbished and put back on sale, helping to reduce waste and prevent items that are still in good condition from being discarded or ending up in landfill. The proceeds will be entirely donated to Giocamico, the association that supports children staying in hospital through recreational and educational activities.

The toys will be displayed at the Laboratorio Aperto di Parma, at the Chiostro Fontana, part of the San Paolo complex, on 3 and 4 October 2026. Visitors will have the opportunity to see the results of this initiative firsthand and support this valuable cause.

We invite you to join us in supporting this initiative.